Privacy Policy

Honest.ie (“Honest”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website (honest.ie) and services.

By using our website, and by opting in where applicable, you agree to the collection and use of information per this policy.

1. Who We Are

Honest.ie is operated by Honest Media Ltd, a company incorporated in Ireland.

Controller: Honest Media Ltd t/a Honest
 Registered Address: 2 Port Road, Letterkenny, Co. Donegal, F92 C861, Ireland 
 Contact: Dan Malone, Founder of Honest, dan@honest.ie

2. What Data We Collect

a) Automatically Collected (non-identifiable) data

  • IP address, browser type/version, device type, operating system
  • Pages visited, timestamps, clicks, scroll events
  • Referrers and traffic source
  • Analytics & pixel data collected via:
    • Google Tags
    • Meta/Tiktok/Reddit Pixel
    • Klaviyo 

These are used for site performance, audience understanding and optimisation.

b) Data You Provide

  • Contact form submissions: name, email, phone, message details
  • Newsletter signups: email + interaction tracking (opens/clicks)
  • Browsing: IP, metadata

We do NOT collect data on behalf of external partners on Honest.ie.
Any commercial applications/forms are completed externally.

3. How We Use Your Data

Core Uses

  • To reply to contact form enquiries
  • To send newsletters (if opted-in)
  • To analyse site traffic & improve site content

Marketing & Communication

  • Send newsletter content, updates, articles, announcements (with consent)
  • Tailor content based on email interaction (opens/clicks)

Analytics & Improvement

  • Understand page effectiveness and content performance
  • Improve design, UX, messaging clarity and content quality

4. Legal Basis for Processing

  • Consent: newsletters, marketing, cookies
  • Legitimate Interests: site optimisation, A/B testing, analytics
  • Contractual: when replying to direct enquiries via contact forms
  • Legal Obligation: where reporting obligations exist

5. Cookies & Tracking

We use cookies, pixels, tags, and tracking technologies (GA4, Meta Pixel, Google Ads, TikTok Pixel, Klaviyo) to analyse usage and improve performance.

Users can manage cookies via browser settings or our cookie banner. Disabling certain cookies may affect site functionality.

6. Data Sharing

We do not sell, rent, or transfer personal data to providers for switching, quotation, or commercial processing.

We may share data with:

  • Trusted service providers (e.g. analytics, email sending tools) under strict confidentiality
  • Regulators or authorities where required by law

Enquiries submitted on Honest.ie are handled by Honest directly — not shared with third parties.

7. International Transfers

Where third-party providers process data outside the EEA, we ensure appropriate safeguards are in place (e.g. adequacy decisions, Standard Contractual Clauses).

8. Data Retention

  • Contact form submissions: 180 days
  • Newsletter subscriber data: until unsubscribe
  • Anonymised analytics: may be retained indefinitely
  • Backups/logs: per standard operational security practice

9. Security Measures

We use industry-standard protection measures, including:

  • HTTPS/TLS encryption
  • Secure access controls
  • Encryption in transit (and in some cases at rest depending on provider)
  • Limited internal access

10. Your Rights (GDPR)

You have the right to:

  • Access your data
  • Request correction
  • Request deletion 
  • Withdraw consent (for newsletter + marketing)
  • Object to processing
  • Data portability requests

11. Policy Updates

We may update this policy periodically. Updates will always be posted on this page.

12. Third-Party Links

Honest.ie may link to external websites. We are not responsible for the privacy practices of those sites. Users should review their privacy policies before submitting information.

Last Updated: November 2025